Station Staircase Wrap

SMRT (in conjunction with the Health Promotion Board), launched a campaign to encourage the public to engage in moderate to vigorous physical activities. This was via a series of staircase wraps in their stations. We were engaged to come up with the messaging system as well as the visual design.

We represented this as a journey with a series of activities to encourage the public to take the first step to better health by choosing the stairs. Educational messages and reminders were strategically placed on their journey to the top.