Campaign key visuals - Event collaterals

The Japan Summer Festival at Sports Hub Singapore was touted as the largest Japanese themed event. It included dozens of F&B and retail stores, themed group events and a Bon Odori dance. 

We were engaged to create the entire visual identity for the event as well as design online and physical assets. We went with a custom illustrated approach "anime" style, featuring elements of food and event activities. The colour scheme we chose was a nod to the Sakura season alongside all the vibrant and happy shades of summer.