World Oyster Festival

Client  •  Greenwood Fish Market

// Art Direction
// Concept Development

Following our rebrand of Greenwood Fish Market, we were contracted to rebrand their yearly main event, the World Oyster Festival. The approach was to maintain the refined rustic feel and apply visual strategy to push sales of Oysters and to get patrons to sample from over 20 different varieties of exotic Oysters brought in from all over the world.

World Oyster Festival 2017

The table placemats were created with carefully curated oyster descriptors and wine pairings to entice consumer uptake. We included a guide to oyster tasting to primarily interest patrons to purchase multiple oysters to try different ways of tasting and secondarily to reduce consumer anxiety while waiting for their meals.

People have an innate tendency to collect, and with that in mind, we created oyster tags which are water resistant for each individual oyster varietal. Post event feedback showed that consumers were actively collecting these oyster tags, especially those of their favourite types.

World Oyster Festival 2017 Oyster Tags