HSBC Singapore Rugby Sevens. Their tagline was “Feel the Energy”, so we utilized bursts of colour with a powder texture alongside darker gradient colours to add to the athletic feel of the event.

The marketing push was aimed not only at Rugby fans but also to the larger public to entice them to attend. We created a collage of carefully picked event highlights that the general public would recognize to ensure there would be different hooks for a wider audience.

The event was packed out and we wish the organizers all the best in future years, in bringing the love of the sport to more of us on this sunny island.