Japan Summer Festival 2018
Client • Singapore Sports Hub
// Event Collaterals
Key visual development
On-site Collaterals
eDMs
Social Media Assets
Digital Assets
Out-of-home Advertising
Event Guide
We were so excited to work on this project as this was the first time the Japan Summer Festival was moving to a big stage, the National Stadium. The organizers wanted the design to reach out to both Japanese and locals to remind them of the Natsu Matsuri while incorporating bright and welcoming colours.
We created custom drawn illustrations to represent a good portion of the activities and food at the event and also made use of Sakura (Cherry Blossom) motifs as it is a well known Japanese motif.
Shown below are a sampling of the custom illustrations we created for the event. We hope you are able to make it for the yearly event as its really fun and the atmosphere feels like Japan with boisterous food vendors and Japanese fun activities for the whole family!
